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Decode cash flow statement to boost your company’s growth

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Eliminate the employee onboarding hassle with Xebra’s automation

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India’s tech companies have a big talent problem

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Minutes Show India Will Go Slow on Exiting Easy Money Policy

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Amplify e-commerce and help all MSMEs reach markets online

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A 2022 vision: 5 lessons from 2021 coming into focus

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Investors decode impact of Budget 2022 on startup ecosystem

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More than 66 lakh MSMEs registered on Udyam portal: Economic Survey

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As govt pushes for digital payments, here’s how active MSME Ministry is in transacting digitally

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How ‘Shark Tank India’ Has Given A Boost To Women Entrepreneurs

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Budget 2022: What is in it for startups?

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Xebra’s Vendor Portal that streamlines payments

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Improve your cash flow with Xebra’s dedicated client portal

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Xebra’s smart alerts notify you when expenses can cross budgeted limit

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Xebra helps you track your revenue targets that you have set client-wise or product/service wise!

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Eliminate the hassle of manually creating monthly recurring expenses forever!

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Xebra is thrilled to be selected in NASSCOM 10,000 Start-ups program

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Eliminate the hassle of manually creating monthly recurring invoices forever!

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Disburse monthly asset purchase payments in less than a minute!

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How did digital communication change post covid?

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Watch how pandemic has changed communication strategy for MSME companies

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The Evolving Landscape of Security and Privacy in FinTech

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Ecommerce Agency Owner Roundtable (Virtual Event)

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Disburse monthly company purchases in less than a minute!

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Increase your cash-flow and profitability with Xebra!

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Multiple GST no’s delayed your tax calculation and accounting entries?

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Disburse employee monthly salaries in less than a minute!

Read More...

Disburse your monthly Company Expenses in under a minute!

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Ways to Improve your cash flow and collect money faster from your clients

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Step by step guide to kick-start your small business

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How can you maintain accounting accuracy for your small business?

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Onboarding Simplified for MSMEs

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How & Why Saas tools can help your small business?

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Should SMEs in India buy Saas applications and other online tools to become efficient and effective

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Xebra makes payroll a breeze!

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How does an invoicing software work?

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What are the basic accounting disciplines that small companies and start-ups should follow?

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SaaS application that streamlines your accounting, invoicing, and payroll needs of your business.

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Do biz-finance software’s contribute to start-ups in terms of value creation, relationships, counsel, and influence

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Accountant Vs. Bookkeeper- What’s the difference?

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Will accountants be replaced by computers in the coming years?

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Is an online business and finance software the right move for your small business?

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Should small business outsource their bookkeeping requirement or carry it out in-house?

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What are the accounting alternatives to tally for a small business?

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All You Need to know about Banking Terms

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Everything you wanted to know about Tax Deducted at Source TDS

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5 Ways Small Business Are Adopting Cloud Software

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In Conversation with Nimesh Shah Xebra Business Financial Suite

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How Cloud Accounting Can Help Small Business

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Don’t let the lockdown impact your business

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Why every founder must do business financial analysis during this lockdown

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Four free business applications you can use while working from home

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The 10 features in an ideal Online Invoicing Software

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News

India’s tech companies have a big talent problem

Read More...

Minutes Show India Will Go Slow on Exiting Easy Money Policy

Read More...

Amplify e-commerce and help all MSMEs reach markets online

Read More...

A 2022 vision: 5 lessons from 2021 coming into focus

Read More...

Investors decode impact of Budget 2022 on startup ecosystem

Read More...

More than 66 lakh MSMEs registered on Udyam portal: Economic Survey

Read More...

As govt pushes for digital payments, here’s how active MSME Ministry is in transacting digitally

Read More...

How ‘Shark Tank India’ Has Given A Boost To Women Entrepreneurs

Read More...

Budget 2022: What is in it for startups?

Read More...

Xebra is thrilled to be selected in NASSCOM 10,000 Start-ups program

Read More...

The Evolving Landscape of Security and Privacy in FinTech

Read More...

Ecommerce Agency Owner Roundtable (Virtual Event)

Read More...

Media

How did digital communication change post covid?

Read More...

Watch how pandemic has changed communication strategy for MSME companies

Read More...

In Conversation with Nimesh Shah Xebra Business Financial Suite

Read More...

Why every founder must do business financial analysis during this lockdown

Read More...

Four free business applications you can use while working from home

Read More...

Product

Decode cash flow statement to boost your company’s growth

Read More...

Step by step guide to kick-start your small business

Read More...

How can you maintain accounting accuracy for your small business?

Read More...

Onboarding Simplified for MSMEs

Read More...

How & Why Saas tools can help your small business?

Read More...

Should SMEs in India buy Saas applications and other online tools to become efficient and effective

Read More...

Xebra makes payroll a breeze!

Read More...

How does an invoicing software work?

Read More...

What are the basic accounting disciplines that small companies and start-ups should follow?

Read More...

SaaS application that streamlines your accounting, invoicing, and payroll needs of your business.

Read More...

Do biz-finance software’s contribute to start-ups in terms of value creation, relationships, counsel, and influence

Read More...

Accountant Vs. Bookkeeper- What’s the difference?

Read More...

Will accountants be replaced by computers in the coming years?

Read More...

Is an online business and finance software the right move for your small business?

Read More...

Should small business outsource their bookkeeping requirement or carry it out in-house?

Read More...

What are the accounting alternatives to tally for a small business?

Read More...

All You Need to know about Banking Terms

Read More...

Everything you wanted to know about Tax Deducted at Source TDS

Read More...

5 Ways Small Business Are Adopting Cloud Software

Read More...

How Cloud Accounting Can Help Small Business

Read More...

Don’t let the lockdown impact your business

Read More...

The 10 features in an ideal Online Invoicing Software

Read More...

Video

Eliminate the employee onboarding hassle with Xebra’s automation

Read More...

Xebra’s Vendor Portal that streamlines payments

Read More...

Improve your cash flow with Xebra’s dedicated client portal

Read More...

Xebra’s smart alerts notify you when expenses can cross budgeted limit

Read More...

Xebra helps you track your revenue targets that you have set client-wise or product/service wise!

Read More...

Eliminate the hassle of manually creating monthly recurring expenses forever!

Read More...

Eliminate the hassle of manually creating monthly recurring invoices forever!

Read More...

Disburse monthly asset purchase payments in less than a minute!

Read More...

Disburse monthly company purchases in less than a minute!

Read More...

Increase your cash-flow and profitability with Xebra!

Read More...

Multiple GST no’s delayed your tax calculation and accounting entries?

Read More...

Disburse employee monthly salaries in less than a minute!

Read More...

Disburse your monthly Company Expenses in under a minute!

Read More...

Ways to Improve your cash flow and collect money faster from your clients

Read More...

Myntra’s social commerce business is one of the critical success metrics: Achint Setia

Big brands usually opt for the usual influencer marketing strategy of putting their money on macro and celebrity influencers. However, Myntra has launched its own Style Squad comprising of creators from the grassroots. With an aim to strengthen its influencer marketing and social commerce footing, the squad comprises creators that are performing well on the Myntra app. This helps in showing the potential to drive engagement and conversions. Achint Setia, Head of Marketing and Social Commerce at Myntra, talks about the intent and insight behind the property, content-to-commerce strategy, evolving proposition and much more.

What was the insight and inspiration behind the launch of Myntra Style Squad? What are the objectives that you aim to achieve with this property?

Myntra Style Squad is our endeavour to strengthen our creative economy investments. This is central to our social commerce business which is led through influencers and an engagement-to-commerce business model. Over the last couple of years, we have worked with thousands of influencers for a variety of contexts. We have identified a set of people who have performed very well on the platform, who were able to build deeply engaged communities and drive commerce outcomes with Myntra customers. We want to invest further in this set by giving them the right support in terms of resources, deeper insights into trends and customer behaviours as well as training programs to become better at their craft. The style squad will in a way be the ambassadors of Myntra’s social commerce play, conversations on social media and will represent the platform in its entirety. We have a mix of creators from different geographics, age groups and other demographics and their expertise is also varied from folks who are deep into a bunch of categories. We understand beauty and personal care very well as we operate in these categories on the platform and this is our endeavour to strengthen our footing in that area.

What model will the Style Squad follow in order to drive conversions for Myntra? What were the challenges in executing this idea end-to-end?

The model is a combination of on-demand content and Live commerce content. In the on-demand case, the influencers ideate a set of formats and topics around which they want to build content. There is a monthly calendar on which we align these topics basis what is trending and where lies the consumers’ intent. They then create their own curations basis their own fashion and beauty prowess. Live commerce is a more immersive content experience. It's 45 minutes to 1-hour long show per live event. The influencers go through the depths of a set of curations, trying to explain to users all the aspects of a particular product or brand. Because it is a live interaction, consumers can ask questions around the fitment of that particular product for their own behaviour, and needs and then shopping can happen.

To read more : https://bit.ly/BVNEWS12

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